Physical activity expert Professor Greg Whyte OBE joins Vitastream Sports Hydration team
Professor Greg Whyte OBE , brand ambassador for Vitastream Sports Hydration,the system launched last year at BodyPower’s BP Fitness Trade Show, by Surrey-based UK Active Strategic Partners, The Vitapure Drinks Company.
Physical activity expert, sport and Comic Relief trainer and former Olympian Prof Greg Whyte said: “I am delighted to have the opportunity to become part of the Vitastream Drink Station team. This system encourages better hydration before, during and following training/exercise by offering zero sugar, low calorie and delicious fruit flavoured drinks and should be a feature of every gym and health club.
“As a sports scientist, discovering ways to improve and enhance performance is at the core of what I do, and hydration is top of the list.
“With government focus on the reduction of sugar in drinks and promoting exercise, Vitastream’s zero sugar drinks, enhanced with electrolytes and vitamins, offer the perfect solution for maximising hydration during training,” said Greg. “I also endorse the system’s contribution to environmental sustainability, as it reduces carbon footprint through eliminating the need for packaged drinks.
"As a sports scientist, discovering ways to improve and enhance performance is at the core of what I do, and hydration is top of the list"
“I am looking forward to working with Ian Webb and Richard Macadam in my ambassadorial role to support the national roll-out of Vitastream Sports hydration.
Vitastream Sports Hydration founder and Managing Director Ian Webb said: “Securing Greg’s support for our hydration system is a major step for our business. An Olympian, sports scientist, and physical activity expert, Greg is a global authority on sports performance, exercise physiology, and rehabilitation. In recent years Greg has applied his sports science knowledge to train, motivate and successfully coach 24 Comic and Sport Relief challenges.
“This unrivalled combination makes him a perfect fit for a sports hydration system which not only helps gym members achieve their fitness goals, but also rewards forward thinking gyms with additional revenue.
“Paying a low monthly subscription – which can often be part of general membership – gym and health club members save money when compared to bottled or canned drinks, have access to limitless great tasting drinks and have no need to carry cash.
“I love working alongside gym owners and managers to not only improve their bottom line but also help their customers become more hydrated with delicious flavoured water.
“As we look forward to our national roll-out, it is fantastic to have Greg Whyte on our team.”
“I am delighted to have the opportunity to become part of team Vitastream."